Pharmacy Guide
Art Direction. Design. Copywriting. Finished Art.
When Industry Marke was approached to do the 400 page inaugural Pharmacy guide, we knew we had our work cut out for us.
This book is to be delivered to every home in Melbourne, Sydney and Brisbane. As its audience is everybody from teenagers, to young mums, to the elderly, its art direction needed to appear to a wide audience. It needed to be easy to read, clear to navigate through and convey a warm, yet clinical brand personality.
