A website is like a car. Maintenance is vital to keeping it in top condition. It requires a service every six months, plus a full tank of petrol at least once a week.
By looking after your car, just like looking after your website, you will see a longer return on investment. Just like a car, maintaining your website from the beginning will also mean less work at the end.
These six ways to improve your website will help you begin your journey to greater ROI
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Add People Pages
Humans are naturally attracted to images of other people, instead of stock product shots. Liven up your company profile with photographs of your staff, or with a unique insight outside of the industry.
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About Us
The About Us is the best place to tell your story, and is the first place future clients will look when making a judgment call on your company. While you can weave company history through your product pages, the company profile is the best place to stamp your identity.
It’s important to write your story here, how you got to this point, including milestones that were reached along the way. Visual representation of the past to present also helps.
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Contact Page
Make your Contact Page obvious. Often, people looking at your website are simply looking for a contact phone number and will give up quickly if they can’t find it straight away. If you want, you can also include the people images here again.
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Custom Footers
Normally footers have the usual copyright and legal information or some useful site links. Why not reward someone who’s bothered to scroll to the bottom of your page with a special offer?
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Let Your Customer Know Who You Are and That You’re Here to Help
Especially with support sites, it’s important for the person using it to know they are dealing with a real person on the other end. Whether it’s through a personal introductory conversation, or even through webcam in some cases, putting a voice to a face is important.
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Customisable Elements
Whether it’s web posts, carousels or logo elements, having a topical element that changes can help, or at least add an air of playfulness. The most well known example is the Google doodle logo that updates depending on the occasion.
Did these ways to improve your website help you? Lucky for you, this is what IndustryMarké specialise in. Contact us and let us help you